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Why the Rhino for Rhino Chiropractic?

Since the inception of Rhino Chiropractic in 2000 countless have asked "Why Rhino". Finally a written explaination for what I share a few times a week.

Rhinos charge in the direction of their goals not deviating from what it has its sights (horn) set upon. Similar to how we are, Rhino Chiropractic have our hearts set upon assisting people (with their goals) in their charge back toward optimal health. 

The name is also based on a book called Rhino Success where the metaphor for life is that the a Rhinos charge for what they want in life and don't deviate from their goals while the cows and sheep are grazing in the pasture doing the same ordinary things complaining about the mundane life. Rhinos charge for an extraordinary life like we at Rhino Chiropractic. We strive to create an environment of healing to help practice members achieve extraordinary results. 

The jungle is filled with bugs and snakes trying to get through the thick Rhino skin just as in Chiropractic. We as chiropractors need thick skin to keep persistence at assisting in the charge past the misconceptions and negative propaganda (smeared by the medical and drug cartels that we are not real Doctors and chiropractic is not safe or scientific). 

Rhinos are endangered and unique animals (that are hard to come by). Just as we think of our unique and very specialized care in which we hope to someday help you charge toward your optimal health.